But the reasons why Chinese people prefer communicating over a platform such as WeChat may have been formed years earlier. With over a billion users in China, WeChat is a super app that is ubiquitous. “Chinese clients tend to use WeChat and send files on WeChat as the main way of communication,” she says. For her foreign clients, Hsu says she communicates via email and LinkedIn, but for her Chinese clients it’s a different story. She’s been working in Shanghai for six years. Email was a distant third on 22.6%.Įva Hsu, who runs a digital branding business, is Taiwanese and spent some of her youth living in the US. And that preference extends into the office: the 2017 WeChat user behaviour report compiled by Penguin Intelligence, a research arm of Tencent (which created WeChat), found that almost 88% of 20,000 people surveyed used WeChat in their daily work communication. Instead WeChat is dominant some 79.1% of smartphone owners are regular users of the app, while 84.5% of people who use messaging apps in China use WeChat. Deloitte’s 2018 China Mobile Consumer Survey showed that Chinese people checked their email 22% less than users globally.
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